ARROJO underground is our way of sharing trend and technique insight and inspiration for the coming year. A special, complimentary soiree offering a galvanizing forecast into New York's style future, this is time and chance to see latest looks and coolest cuts in hair, fashion and style from ARROJO's team of world-class trendsetters. Open to clients, hairdressers, and anyone who loves creative ideas and inspiration, to attend all you have to do is RSVP lyla@arrojonyc.com. You can get full event details, here. And you can watch a video of last year's underground, here.

From December 3rd to 9th, Set & Style Spray is free with $50+ online orders. We're also offering free shipping with all $50+ orders, so it's a great time to stock up on your favorite items, get a complimentary gift, and have it all delivered to your door with no shipping costs! With a weightless formula that combines Vitamins C and E with Oat Proteins, Set & Style Spray is customized for flexible, touchable, lasting hold, sparkle and shine, body and bounce -- great for the holidays! For full offer details, click here.

During the Holiday Season, everyone wants to look and feel beautiful. So we've brought back a favorite promotion, one which gives us all the chance to feel the power of transformation: Makeovers with Nick Arrojo. This in-salon service is purchased as an online gift card (making it a perfect gift for soul mates and sweethearts), and then you can call the salon to book the appointment for any date and time, up until the end of 2014. There are two makeover offers and either will give you a rejuvenating brand new you, The Marvelous Makeover and the The Ultimate Makeover.

Drafted on behalf of our clientele, the ARROJO Client Charter is a constitution for great hair. Each month there are a variety of offers and promotions, which create discounts on products and services at our multi-award-winning salon. In December, offers include Nick Arrojo's New Day (Dec 13), a 2-4-1 discount if you bring a friend, four-for-the-price-of-three blow-dry packages, and reduced rates when you pre-book appointments for 2014. To see all the latest offers, click here.

March 2-3, 2014, will be the first West Coast Summit Meeting of ARROJO Education. Hosted by and in collaboration with AJF Sacramento, this two-day event is open to all hairdressers, includes creative presentations and hands-on workshops, and brings our unique brand of advanced and inspirational, career-shaping education to our friends across the country. For all the info, click here.

Imagine being given a template to create a culture of growth and profitability, craft and creativity, reward and success in your salon. To be held at the Public Hotel, Chicago, April 6-7, 2014, our Success Symposium is a two-day business education event to revitalize, inspire, and give each attendee direction for success. Limited to approximately 60 guests, this is an exclusive, intimate event designed for salon owners, creative directors, and decision-makers who want a brighter future. Tickets are $649 and available now. For ticket purchases, click here. For more eve nt details, click here.

Tim Duenas creates runway looks for luminaries like Carolina Herrera and Betsy Johnson, leads hair direction on TV shows like Project Runway and Glee, and shapes trends at international shows and seminars. Since joining our team in 2010 he's impressed us with his commitment to clients, craftsmanship, creativity, and education. He recently became a Master Stylist -- a title we only give to those with a world-class portfolio. To celebrate, we put together a Q&A interview to take us into the life and times of one of the industry's rising stars. Read all about Tim, here.

At our Advanced Academy, we share our approach to modern and creative, precision-based hairdressing with fellow professionals in a purpose-built, state-of-the-art space. Our seminar dates for 2014 are now confirmed, so you can plan your education calendar for the new year at your convenience. Early year highlights include ARROJO Inspiration, February 9-10, and Razor Fundamentals, March 30-31. Also look out for two editions of the hugely popular Boot Camp, a four-week intensive course that takes you through all ARROJO techniques, from basic to advanced. Additionally, there are bi-monthly American Wave Certifications, a monthly Retail Success Class, as well as seminars at the Goldwell Academy, Santa Monica. To see our education calendar 2014, click here.