This very special American Wave Edition of Happy Mondays takes place Monday, July 1, from 5:30pm till 7:30pm at ARROJO, NYC 180 Varick St. 10014. There is a $25 entrance fee for all attendees (including ARROJO Ambassadors). To purchase tickets and RSVP, please call: Nicole on 212 242 7786 ext 213. Or email: nicole@arrojonyc.com.

Featuring new texture trends, new editorial hair setting techniques, new American Color Wave, live model demos, a presentation by Nick, and cocktails this is the perfect time for professionals to find out more about our revolutionary salon service for volume, texture, curls, and beach waves -- in a relaxed and intimate setting.

A new and exclusive professional texture enhancing service, American Wave offers the permanent creation of volume, texture, curls, and beach waves. The system uses editorial hair setting techniques and ionic technology to create modern, fashion-forward looks. Click here for more of the features and benefits...

As the texture trend took off, we were asked to present our revolutionary American Wave on NBC's The Today Show. To watch Nick presenting summer texture trends to the nation, click here.

"We champion texture. As it happens, the fashion world is starting to champion texture. So there's synergy. This is a service for the consumer who has never, ever experienced the 'p' word," said Nick Arrojo to the Chicago Tribune. To read the full story, click here.

Cocktails will be served throughout the event as Nick and his master team highlight the emerging trend for texture, and how ARROJO is pioneering services that promote modern beach waves, and other fashionable, textured styles. Plus, we will reveal all about the new American Color Wave!