Every season our "Style Council" of master stylists convene to brainstorm ideas for new hair cuts, colors, and styles. After realization, the collections go to magazines and Web sites, and are featured at international shows and seminars. The Expo evening presentation features Nick Arrojo, Gordon Nelson, and Gerard Scarpaci leading a cast of world-class stylists as our Style Council present a rarefied close up look at the trends and techniques of tomorrow. If you can't make it to Expo in person, we are pleased to announce this celebrated evening show will be broadcast live via Web Cast from 8:15pm (eastern), Sunday September 15.

From September 10th to 16th, Set & Style Spray is Free with $50+ online orders from our e-commerce store. Vitamins C and E combine with oat proteins to give Set & Style the soft, supple hold we crave, while also protecting against style-defeating elements like wind and rain, heat and humidity. Our favorite blow-dry and setting spray, go online shopping to get yours...

We've already given you the itinerary for the Expo weekend. Now with less than a week to go to the nation's leading independent hair show, we offer a sneak peak at some of the Expo Day One Presentations. These teasers offer a taste of the trailblazing work our team has put together for this inspirational, high-octane show... Be A Part Of It.

As summer turns to fall, the ARROJO Client Charter, which offers discounts on services at our NYC salon, returns with new and exciting offers. Each week in September you can take advantage of 2-4-1 steals and featured stylist discounts. Plus we have a special blow-dry package, and on the 19th, we're hosting a very special makeup workshop with Giella Custom Blend Cosmetics. Coming to ARROJO in September? To see all of this month's offers, click on the image above.

This class is for proficient cutters who want to evolve their work with sophisticated, innovative, fashion-forward scissor-cut styles. Over the two days attendees learn skills developed at ARROJO. The central theme is to look at creative sectioning patterns that help to shape versatile disconnections, progressive graduations, and avant-garde asymmetry. We also practice freehand scissor-cutting as we use visceral, from-the-gut cutting as means to provide an intuitive understanding of shape, function, form -- so new trends and techniques come to you naturally. For booking info, click the image above.

With fans like Kanye, one of the most anticipated shows at New York Fashion Week was En Noir, an elite, avant-garde, street wear brand. Presented at the illustrious Milk Studios, the designer was joined by an ARROJO master team, led by Vincent Minchelli, to create hairstyles to match the brand's elite meets street aesthetic. According to Vincent, the wearable hair was "inspired by the cool and nonchalant visual cues in the garments and the soft texture of the leather pieces." To see more images and read the full report, click on the image above.

ARROJO Cosmetology is our boutique beauty school committed to advanced and inspirational, career shaping education for tomorrow's leaders in the hairdressing craft. We recently made a video to try to capture some of the magic that happens in our school every day. Click on the image above to view. Considering a career in cosmetology? Our next enrollment date is September 17. We've just been approved for Financial Aid, too, which means anyone with the will can attend the nation's best beauty school. If you'd like to take a tour of the campus, or gain other enrollment info, please call: 212 242 7786 ext 208. Or email: karen@arrojonyc.com.

Named ARROJO Ambassadors, our independent, salon-to-salon product distribution continues to attract business owners who want to put a winning culture, not just another product line, into their salons. By offering immersion in education and inspiration, as well as business mentoring, our partners find the program a path to more clients, more referrals, more retail, and growth. Want to know more. Click the image above to visit our professional Web site.