Defrizz Serum is a soft, silky and calming no-hold product designed to eliminate frizz, control fly-aways, ease excess volume. Great for taming and controlling thick and curly textures, and the perfect product for sleek blow-dries. This week, defrizz serum is a free gift with all $50+ orders from our online store. Plus, orders over $50 also enjoy free shipping. Go shopping, here.

On the Up Close with Nick Seminar, ARROJO Academy, NYC, Oct. 27-28, attendees spend two days under the guidance of Nick Arrojo, pioneer of modern creative razor-cutting, and owner of the nation's leading independent hairdressing brand. During the seminar, Nick facilitates advanced cutting demonstrations and workshops, and leads a business-focused forum by sharing the practices that make ARROJO NYC one of the world's most renowned salons. A unique seminar, sure to leave you inspired and motivated, click here for booking info.

It's summer in the city and we felt like doing something beautifying for our loyal clientele. August's Client Charter has been boosted by two fabulous new offers for salon services: Each week, a different master stylist is offering their services at a 25% discount; and we are also offering complimentary blow-dry appointments from 8am till 11am on the final three August Friday's. Psst! We've just added Aug. 27 to Nick's New Days, too!

Recognized from seven seasons as the hairdressing host on TLC's What Not to Wear, Nick Arrojo is revered for a signature razor-cutting technique, and for building America's leading independent hairdressing brand. Now the Special Creative Artist for Goldwell, after 30+ years as a stylist he still takes clients on the salon floor. Here's his message about the philosophy of our New York City Salon...

We are pleased to announce that Financial Aid is now available at ARROJO Cosmetology. A boutique beauty school committed to advanced and inspirational, career shaping education for tomorrow's leaders in the hairdressing craft, this means that anyone with the will can attend the nation's leading cosmetology school. The next class starts on September 3. For the information on Financial Aid, please click here. Or to talk to our Admissions Director, please call: 212 242 7786 ext 208. Or email: karen@arrojonyc.com.

If you are a professional in search of a new product brand, ARROJO is for you. We use our experience and expertise to help you put craft and creativity together with reward and success. One way we do this is through working with you in your community. For example, last week Nick travelled to Square Root Salon, NM, to sponsor and take part in a local salon event. Click here to read more. Or, to talk about what we can do for salon owners and stylists like you, please call: 212 242 7786 ext 216. Or email: gordon@arrojonyc.com.

Metropolitan Pavilion, NYC, August 1-3. Lingerie Fashion Week, the first Fashion Week exclusively dedicated to intimates, follows up its February debut with their Spring/Summer 2014 show. With a team of ARROJO stylists shaping all the hairstyles, each slinky outfit is complemented with beautiful, trend-conscious hair. See the images, read the report, here.

Since we launched ARROJO product in 2007, the phenomenal press we've received from fashion, beauty, and trade publications has helped us become the leading independent hair product brand in America. From The New York Times to Vanity Fair to Modern Salon, editors note our products for performance, multi-functional uses, features and benefits --- and for the freedom to create looks that match any aesthetic, from classic to contemporary, vintage to creative. See some of the latest stories here.