Saturday, April 28th
The Pre-Event Gathering Party, 7:00 - 9:00 PM @ ARROJO
We're starting things off with a little informal socializing and mingling and cocktail drinking. Open to all ticket-holders, this is a gratis event so you can see the studio, absorb what we do, and get in the spirit of Expo. Join us in our ARROJO salon space as we celebrate the start of our Expo Show.
Sunday April 29th
Day One Inspiration @ City Winery (Includes lunch and all day refreshments)
Presentation 1: Juxtaposition by Lina Arrojo & Hilary Bilstad
Presentation 2: Progressive Color, Powered by Goldwell, by James Edick & John Simpson (Goldwell)
Presentation 3: Rebirth by Amanda Jenkins & Zeph O'Hora (Men's)
Presentation 4: American Wave by Abby Theis & Rudy Villalobos (Texture)
Presentation 5: Shair Your passion by Gerard Scarpaci & Randy Taylor (Hairbrained.me)
Presentation 6: Editorial by Cheryl Fazio, Tim Duenas & Brian Bode (KMS)
THE EXPO END OF DAY ONE PARTY @ CITY WINERY (includes open bar)
Featuring Nick Arrojo presenting Masters of Beauty with Gordon Nelson (Regis Corp) the Expo Day One After Party includes inspiration from two globally recognized pioneers of the craft, and a 2-hour open bar for all ticket-holders. Good Times!
Monday April 30th
Day Two Education: Hands-On Morning Workshops @ ARROJO & City Winery
Workshop 1: Dream to Reality: Business Insight & Inspiration with Nick Arrojo, Jerry Gordon, Karen Covington, Jeff South, Nuala Guildea, and Gordon Nelson (Regis Corp) presenting "10 Things That Can Change Your Life."
Workshop 2: Progressive Color, Powered by Goldwell, with James Edick & ARROJO color masters
Workshop 3: Rebirth by Amanda Jenkins & Zeph O'Hora (Men's)
Workshop 4: American Wave by Abby Theis & Rudy Villalobos (Includes certification in American Wave System)
Workshop 5: Editorial by Cheryl Fazio & Tim Duenas
Workshop 6: Juxtaposition by Lina Arrojo & Hilary Bilstad (scissor & razor cutting)
Afternoon Success Symposium @ City Winery
On the final afternoon of Expo, we regather at City Winery for a symposium that brings in experts on various aspects of salon success. They share insights and inspirations on subjects as diverse as the psychology of retail and the power of social media.
1 hour presentation: Strategies for Success, with Neil Ducoff
30 minute presentation: Creating a Retail Culture, with Dr Leon Alexander
30 minute presentation: The New Super Power: Social Media, with Socialyte
20 minute presentation: STX & the iPad App
ARROJO Expo uses inspirational, career-shaping education, mentoring, and business support to have a positive impact on the future of your craft.
ARROJO Expo: Be A Part Of It.
Expo tickets are now on sale, and available online. There are four ticket options. To view them all, please click here
You can also book tickets and get more info by calling: 212 242 7786 ext 216
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