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Date: September 27th 2011



ARROJO Expo goes to Atlanta October 9-10. A two-day immersion in our multi-award-winning culture, it's chance to come see what we do, practice what we do, get the education and inspiration to make 2012 your most successful year yet.

With Expo Atlanta less than 3 weeks away, it's time to present the full itinerary of events.

For bookings and further information on Expo, please call: 212 242 7786 x216.
Or email: gordon@arrojostudio.com

Hotels, Please Note: We are currently collating information on the best hotels and best deals for expo attendees. To confirm these details, there will be another email in the next few days. Please stay tuned.


Expo Day 1:
Location: Variety Playhouse, 1099 Euclid Ave., Atlanta GA 30307 Doors Open: 6:30pm. Show Starts: 7pm

At this rousing and iconic venue, Nick Arrojo and ARROJO master stylists present a series of trend forecasts, pioneering techniques, and newest innovations in modern scissor and razor cutting, creative and fashion-forward color. These back-to-back editorial presentations look to the future of hair, fashion and style. Day one tickets are only $50, and they can be purchased online. To do that now, click here.

After party - 9pm till midnight

Location: Five Spot, 1123, Euclid Ave., Atlanta GA 30307

Part of our culture is to hang-out with like-minded people, share thoughts and ideas, have fun. Day One ends with socializing and mingling and cocktail drinking! Everyone who came to the Day One Show is invited to join us as we relax and unwind, talk creativity and craft, and enjoy good times at Five Spot, just a few blocks from Variety Playhouse. (ARROJO DJ's will be on the wheels of steel!)


Expo Day 2:
Day Two is all education: We facilitate simultaneous, hands-on workshops covering aspects of successful, contemporary hairdressing. Tickets to attend one of the Day Two workshops are $299. Workshops take place in the morning and afternoon. One morning or afternoon session constitutes one $299 workshop. Attendees can choose to purchase a morning or afternoon workshop, or both a morning and afternoon workshop.

Editorial Trends
Morning Workshop: 9am - 12pm
Afternoon Workshop: 2 - 5pm

Location: LUX Salon,
318 Cherokee Ave, Suite 108, Atlanta GA 30312

Taking inspiration from our newest editorial collection, Characters, this seminar shows you how to use hair like fabric, make handmade hair textures, and celebrate the art of hair setting, blow-drying and styling with out the box thinking.

A hands-on see-and-do session. Class facilitated by ARROJO editorial icon, Amanda Jenkins.


Progressive Razor-Cutting
Morning Workshop: 9am - 12pm
Afternoon Workshop: 2 - 5pm

Location: Intrigue Salon,
1314 Johnson Ferry Road, Marietta, GA 30068

This practical workshop covers razor fundamentals in the morning and advanced razor techniques in the afternoon.

Looking at how to execute layers, graduations, and one-length lines, the morning session is for any stylist who wants to add technical precision to their own razor-cutting.

The afternoon class is focused on ultra-modern, trendsetting, and sophisticated razor techniques. It's a great workshop to improve creative versatility and awareness.

Progressive Razor-Cutting is facilitated by ARROJO masters, Gerard Scarpaci and Lina Arrojo


Recycled & Blended Colors
Morning Workshop: 9am - 12pm
Afternoon Workshop: 2 - 5pm

Location: Shear Love Salon,
698 Cleburne Terrace, Atlanta, GA 30306

The big color trend in 2011, as predicted by James and Abbey at ARROJO Expo NYC back in January, was Ombre. Now these superstar colorists present 2012's hot ticket -- recycling and blending graduated colors with fashionable glister and pop. Learn to to use innovative yet technical foil patterns and freestyle hair painting to bring the abstractions of ombre into harmonized, admix colors.

Facilitated by ARROJO color masters, James Edick and Abby Theis


Up Close with Nick
Morning Workshop: 9am - 12pm
Afternoon Workshop: 2 - 5pm

Location: Ellis Hotel,
176 Peachtree St NW, Atlanta, GA 30303

A unique opportunity to take two different, equally vital, seminar sessions with Nick Arrojo.

In the morning, Nick conducts a business and brand building class. Using insights from turning ARROJO from a six-chair salon into a multi-award-winning, multifaceted brand in ten years, this is the inside track on growing a business.

In the afternoon, Nick facilitates a hands-on cutting class. You practice Nick's signature skills -- razor bob, swing bangs, advanced undercutting -- while under the supervision of the pioneer of these groundbreaking techniques.

Facilitated by Nick Arrojo

Day One tickets ($50 + $4 tax ) are available for purchase online, here. Alternatively, Day One and / or Day Two Tickets can be purchased by telephone: Please call: 212 242 7786 ext 216



ARROJO Expo Atlanta is chance to get the insight and inspiration to improve your work, and make a positive contribution to the future of the craft: Be A Part Of It.


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