ARROJO Expo Goes to Atlanta

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Date: July 19th 2011



Bringing together professionals from across the States for two days of education and inspiration, the inaugural ARROJO Expo in NYC in January was a revelation. Now we're taking ARROJO Expo to Atlanta. To be held October 9-10, this is an inspirational, two-day immersion in our multi-award-winning hairdressing culture. Tickets and reservations for ARROJO Expo Atlanta are available from: gordon@arrojostudio.com. Or call: 212 242 7786 ext 216	A new kind of independent hair show, Expo was created with hairdressers in mind: To create an opportunity for peers to share a world of advanced, inspirational, career-shaping, education; to deliver the inside track on our approach to modern and creative, precision-based hairstyling; to show the way to successful brand-building; and to highlight future innovations in the industry. "Atlanta is going to be a game-changing show," says Nick Arrojo. "As a forward-thinking, independent hairdressing brand, our vision is to connect a culture that has fostered two centers of excellence for hairdressing education, pioneering product distribution, and a multi-award-winning salon to fellow hairdressers. Expo goes on the road to further our reach, to nurture a network of professionals committed to raising standards in all elements of the craft, and to bring professionals together to inspire and motivate one-another." A two-day event of education and inspiration, Expo Day One commences with an inspirational evening of live presentations. Led by Nick Arrojo and ARROJO masters, they will feature the latest trend forecasts, trailblazing techniques, and newest innovations in scissor and razor cutting, modern creative color, editorial styling, as well as Nick's special brand of inspiration. It is a lofty and rarefied close up at the way world-class stylists create tomorrow's most desirable looks. Tickets for Day One only are $50. To be held at the rousing and iconic Variety Playhouse, Atlanta, there is space for 750 hairdressers to attend. Expo Day Two is all about education: On Monday, October 10th, attendees benefit from a day of breakout education as we facilitate simultaneous, hands-on workshops covering aspects of successful, contemporary hairdressing, including: advanced razor-cutting, creative coloring, and business-building with Nick. Tickets to attend one of the Day Two workshops are $299. (Additional workshops TBC.) ARROJO Expo Atlanta is chance for hairdressers to come see what we do, get the insight and inspiration to improve their work, and make a positive contribution to the future of the craft. Tickets and reservations for ARROJO Expo Atlanta are available from: gordon@arrojostudio.com. Or call 212 242 7786 ext 216. ARROJO Expo Atlanta: Be A Part Of It.

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