"The program," says Nick, "represents our commitment to provide inspiration and education alongside a great product line. We want to empower each professional to increase growth and productivity in their salon business, and immerse fellow hairdressers in our culture of excellence and integrity."

It's a direct-to-salon relationship model, backed by the new membership based Web site for Ambassador salons. With every Web product purchase, Ambassadors automatically receive ARROJO Reward Dollars that can be redeemed towards a wide range of education: Invest in ARROJO's complete line of educational DVDs and web-friendly Downloads, tuition for any of the eight seminars at the ARROJO advanced academy, or save up for a visit from ARROJO educators for training tailored to each Ambassador's personal salon needs. Reward Dollars can also be spent on salon back-bar stock or additional ARROJO product merchandising and marketing materials.

The support doesn't stop there. Ambassadors get a monthly communiqué from Nick that shares the latest hairdressing trends and techniques as well as business-building insights and ideas. After joining, salons are entitled to one free seminar for a member of their staff at the ARROJO Academy, priority booking on all ARROJO Academy seminars, a free ARROJO Education DVD, product prescription pads, merchandising plan-o-grams, and product education for the stylist and consumer.

Nick's mission is clear: improve standards in the hairdressing industry and through ARROJO product provide inspirational, career-shaping education, mentoring, and business support to all Ambassadors.

For more info, please download a PDF of our Salon Ambassadors Brochure, here.

Alternatively, you can email info@arrojoproduct.com or call 212-242-7786 ext 203.

Want to talk about ARROJO Ambassadors in person to Nick and the team?

We're hitting the road in 2010, bringing ARROJO product to professional stylists at the major US trade shows: ISSE Long Beach, IBS New York and Las Vegas, ABS Chicago, and Premier Orlando. Visit the ARROJO booth for an up close look into becoming an Ambassador, get great promotions on signature products and tools and, of course, partake in career-shaping education with Nick and the team, in the booth, in the classroom, and live on main-stage.

Here are the show dates:

• January 30-Feb 1: International Salon & Spa Expo (ISSE, Long Beach)
• March 7-9: International Beauty Show (IBS, New York)
• March 27-29: America's Beauty Show (ABS, Chicago)
• April 24-26: International Beauty Show (IBS, Las Vegas)
• June 5-7: Premiere Orlando (Premiere, Orlando)

Upgrade for www.arrojoeducation.com

The launch of the Ambassador program and Web site coincides will the relaunch of www.arrojoeducation.com. Additional domains like 'news' and 'press' will feature our latest educational and editorial inspiration and go alongside improved, interactive seminar info; while the site also makes our world-class collection of educational DVDs available for purchase to professionals, worldwide.

Introducing Product For The Modern Creative:

ARROJO product is not just another professional hair care brand. It was developed to meet our own expectations of performance, so we could use, everyday, tools that we love.

Each product we make is salon-tried-and-tested by Nick and ARROJO master stylists, and if it doesn't match the standards we set, it doesn't go on the shelf.

What truly sets this brand apart, however, is its modern-day versatility. In alignment with our desire to make hairstyling personalized, creative and fun, each product is purposely made to have cocktailing potential, multifunctional uses, features and benefits.

It fits with the need for hair products that are simple to understand, easy and playful to use, while providing the versatility to achieve the latest trendsetting looks. Modern, functional, fashion-forward, ARROJO product empowers each person to find the freedom to create.

ARROJO Ambassadors: Mentor, Support, Educate, Inspire.