Sweetheart ‘S’ shaped curls are going to be one of the year’s big hairstyling trends. So when we saw Alicia Sanz’s gorgeous take on this romantic, whimsical look we asked our stylists how they would create it. An inspirational how-to, describing how to shape a beautiful tumbling wave cascade, is now posted on our creative hair inspiration blog, stylenoted.com. To take a look, click here.

If your current style is in need of some love, ARROJO Studio NYC continues to roll out incentives to new and existing clients. This month, great offers like our Rewards for Bringing a Friend 2-4-1, Blow-Dry Packages, and Pre-Booking Discounts continue to make you feel great about looking good. But our biggest offer of the moment is the ultimate prestige hair salon experience: A Makeover with Nick Arrojo.

Available for purchase from now till February 14th, this makeover promotion is available as an online gift card. Simply purchase online, and then you can book the makeover appointment with Nick for any time from now till the end of 2014. There's two makeovers to choose from: The Marvelous Makeover or the The Ultimate Makeover. Including a hair cut with Nick, a hair color with an ARROJO color specialist under Nick's direction ('Ultimate Makeover' only), a makeup application and lesson, four hair products chosen for you by Nick, and a signed copy of Nick's Great Hair book this is the perfect gift to yourself, soul mate or sweetheart. To see both offers, please click here.

If you’re dreaming of putting waterfall cascades of tumbling texture into you locks, our evolutionary curling wand makes it easier than ever before. Being a clipless ‘wand’ rather than a clip-on iron, it’s easier to maneuver, easier to be creative, easier to put natural-looking waves and curls into modern shapes and styles. The tool uses a Ceramic Tribostatic® Heating system and negative ions to produce up to 320°F of heat, while giving every turn of curl the same consistent temperature. The result is incredible shape, definition, and hold time. You can purchase it from our online store or read an independent review, here.

Until February 4 we’re adding a complimentary Protective Thickening Lotion and Free Shipping with all $50+ orders from arrojoproduct.com. For anyone that likes to use hot-tools this product is perfect for prep and protection, yet also features hold, thickening and shine benefits. To purchase online now, please click here.

If you're wondering what other products to purchase to get the value of a free gift and free shipping, this week's Beauty Blogger Recommendations may help you choose...

The Runway Hippy gushes about the amazing "volume and texture" of Refinish Dry Shampoo in her beauty tip of the week, concluding that after a spritz or two... "Boom! I'm ready to party."

Meanwhile, The gradventurer placed our Whipped Treatment and Defrizz Serum in her Hair Care Winter Beauty Must-Haves list. For her dry and curly hair, "ARROJO products are amazing," she says.

We also just released new cream whip. Sulfate and sodium-chloride free, this priming product detangles tresses and makes hair easier to brush, comb, and style. It enhances waves and soft movement without adding hold. Add to your shopping list and prepare your hair for successful styling!