It protects hair from heat-styling. It shields against UV rays. It beats humidity. It's an effervescent spray that makes hair pliable, prevents breakage, adds shine and hold, and thickens. And till August 12, Protective Thickening Lotion is free with all $50+ online orders. Plus, orders over $50 also enjoy free shipping. Go to our online store, here.

Are you a salon owner or stylist looking for a new product brand? Do you want education, inspiration, and celebration of the hairdressing craft as part of the package? Maybe you want to know how an independent business, built and run by a working stylist, can help you put craft and creativity together with reward and success? Click here to read the remarkable success story of Cheveux, an Illinois-based salon that recently enjoyed a visit from Nick Arrojo.

It's summer in the city and we felt like doing something beautifying for our loyal clientele. August's Client Charter has been boosted by two fabulous new offers for salon services: Each week, a different master stylist is offering their services at a 25% discount; and we are also offering complimentary blow-dry appointments from 8am till 11am on the final three August Friday's. Psst! We've just added Aug. 27 to Nick's New Days!

ARROJO Cosmetology is our boutique beauty school committed to advanced and inspirational, career shaping education for tomorrow's leaders in the hairdressing craft. We recently made a video to try to capture some of the magic that happens in our school every day. Click here to view. Considering a career in cosmetology? Our next enrollment date is September 3. If you'd like to take a tour of the school, or gain other enrollment info, please call: 212 242 7786 ext 208. Or email: Karen@arrojonyc.com.

Vincent Minchelli is a master stylist renowned for visionary scissor-cutting techniques and trendsetting work at New York Fashion Week. To celebrate a decade with our brand, we've made Vincent a Featured Stylist in August, and we asked him to share some thoughts on the craft, living in New York, fashion's latest trends, and working with ARROJO. Read more here...

Since we launched ARROJO product in 2007, the phenomenal press we've received from fashion, beauty, and trade publications has helped us become the leading independent hair product brand in America. From The New York Times to Vanity Fair to Modern Salon, editors note our products for performance, multi-functional uses, features and benefits --- and for the freedom to create looks that match any aesthetic, from classic to contemporary, vintage to creative. See some of the latest stories here.

Recognized from seven seasons as the hairdressing host on TLC's What Not to Wear, Nick Arrojo is revered for a signature razor-cutting technique, and for building America's leading independent hairdressing brand. Now the Special Creative Artist for Goldwell, after 30+ years as a stylist he still takes clients on the salon floor. Here's his message about the philosophy of our New York City Salon...

The classic cuts 1 class, ARROJO Academy, August 25-27, teaches mastery of the classic techniques as a platform to build your creative stock. By re-establishing the importance of proper craftsmanship and the value of precise technique, this scissors-only class is a great insight to our central teaching philosophy, and the perfect seminar to take you from good to great, potential to realization. For booking info, click here.

With sponsorship and support from ARROJO, Intrigue Atlanta, our first flagship Ambassador Salon, hosted a rock 'N' roll, hairstyling master-jam in their Club Intrigue education event space, Monday, July 29. See images, here. Plus, Nick returns to Intrigue, Monday, August 19, for another wildly popular Happy Mondays event. All the info, also here.