Nick Arrojo explains the inspiration behind the invention of Set & Style...
"Something I hear everyday in the salon: 'I want shine, I want lift, I want hold that lasts, and I want it all in one!' So my team of master stylists and I worked on putting all these benefits into one tailor-made formulation that would be perfect for blow-drying and setting with body, shine, and strong yet supple hold.
"Now we have Set & Style and the performance is fantastic. You can use it to blow-dry or set your hair into waves or curls, or simply blow-dry for extra volume and lift. Whichever way you use it, it lasts all day. And all night. No need for touch ups, your style will never quit.
"Inside, vitamins C and E combine with oat proteins to provide the soft, supple hold we crave, while also protecting against style-deflating elements, wind and rain, heat and humidity. And with a light linden-blossom infusion, it smells gorgeous.
"Usage is easy. Spray evenly onto damp hair, work it from roots to ends, and shape as desired with blow-dryers or hot tools. Alternatively, apply and set into your favorite party style." - Nick Arrojo
FREE Set & Style Spray with all $30 + orders, till September 9
Plus: FREE SHIPPING on all orders over $50
(within the contiguous U.S.)
in other news...
It's been a busy week for Nick - he's also compiled a Fall trends hairstyling report that gives you the inside track on the most fashionable styles of the season, along with his top tips for creating these super-cool looks at home. Get the scoop, here.
ARROJO stylist, Emily Carrol, has created a stunning new editorial in which the Dirty Thirties Dust Bowl chic of Bonnie and Clyde makes a striking and fashion-forward return. See the images, read the report, here.
Good times at ARROJO cosmetology as our commitment to inspirational, career-shaping education continues to pay off for tomorrow's stars of the hairdressing craft. Read about our latest beauty school Graduates, here.
ARROJO product: Look Great, Feel Fabulous




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