“When we give clients hair that they adore, we give them swagger, style and confidence. We love that feeling, we love that success. We believe it is achieved, most consistently, through education and inspiration. So this year we have made it our mission to make it easier for those professionals who may struggle to get to New York regularly to be a part of our commitment to education. If you live and work on the West Coast, we’re bringing our brand of coaching and mentoring to a town and city near you in 2014. Below, we’ve featured our key west coast events in the first quarter of 2014. Wishing to see you there! –– Nick Arrojo

The first West Coast Summit of ARROJO Education takes place March 2-3 at the Federico Beauty Institute, in collaboration with AJF Sacramento. Featuring a sensational evening presentation by Nick Arrojo, followed by a full-day of advanced, hands-on education from ARROJO masters, this intimate gathering is designed for professionals who want to be better at what they do. We are offering Sunday evening presentation tickets for just $75 and all-inclusive event tickets for only $350. The event ticket includes an all-day workshop of your choice, from a selection including American Wave, Razor Fundamentals, Razor Advanced, Men’s Hairdressing, Hair Painting, Editorial Styling, and Creative Scissor Cutting.

For full event details, please click here.
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Nick Arrojo and his Artistic Team bring emerging trends and techniques from New York’s vanguard to ISSE. Themed L.A. Party Girls, the center-stage presentation promises a trailblazing closeup look at today’s multi-textured and polychromatic styles by using American Wave to create modern waves and curls. Then Nick heads to the classroom to lead a seminar featuring new practices in scissor and razor cutting, and American Wave. With a booth offering demonstrations, you can also catch ARROJO education and inspiration non-stop on the show floor.

ARROJO Center Stage: Sunday, 26 January. 1-1:45pm
ARROJO Classroom (NAHA Stage): Monday, 27 January. 11am-12:30pm
ARROJO Booth #1204

For More Show Info, Please Visit: www.probeauty.org/isselb

Sharing our approach to modern and creative, precision-based hairdressing, Happy Mondays is one of our signature events of education and inspiration. Always free to attend, our first west coast Happy Mondays of the year take place at Kelly Marie Salon, San Diego, Jan. 27th, and at Goldwell Academy, Santa Monica, Feb. 24th. Each edition features Nick Arrojo presenting latest colors, cuts, and styles from the fashionable pulse of New York City. To attend, all you have to do is RSVP....

Happy Mondays San Diego
January 27th. 5:30 till 7:30pm
@ Kelly Marie Salon
2045 Kettner Blvd. Suite 101
San Diego, CA

Happy Mondays Santa Monica
February 24th. 5:30 till 7:30pm
@ Goldwell Academy, Santa Monica
1452 2nd St.
Santa Monica, CA

As part of our relationship with Goldwell, our professional color partner, we are facilitating a Creative Cutting & Hair Painting seminar at the Goldwell Academy, Santa Monica. This three-day class covers artisan hair painting trends, including techniques creating effects ranging from soft and natural to bold and creative. You’ll also practice advanced razor cutting skills as we show how to enhance the shape and definition of each cut, while making a focal point out of the color placement and tone. The cost of the seminar is $1200. For bookings and inquiries, please call ARROJO education direct: 212 242 7786 ext. 207. Or email: loretta@arrojonyc.com.

American Wave is a revolutionary salon service for texture and volume, waves and curls. It’s been featured on the Today Show and in the Chicago Tribune Lifestyle Section, and over the last two years we’ve certified countless salons and stylists who want to be on the (American) wave of the future. Using modern ionic waving lotion and editorial hair setting techniques to create a variety of permanent textures for clients, the service can be tailored to anything from a boost of volume to tousled beach waves to full-blown expansion of curls. Our one-day Certification Seminar shares our key techniques and gives you American Wave Certified status, so you may practice this lucrative service in the salon. The Cost of Tuition is $350.

American Wave Certification
February 23
@ Goldwell Academy, 1452 2nd St. Santa Monica, CA

For Bookings & Inquiries, Please email: lyla@arrojonyc.com. Or call: 212 242 7786 ext 217.