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From: "ARROJOeducation" <info@arrojoeducation.com>
Subject: Info on the ARROJO Expo Success Symposium, April 30, NYC
Date: March 27th 2012



To be held April 29-30, 2012, NYC, ARROJO Expo offers hairdressers a non-stop, two-day immersion in our multi-award-winning culture. The final afternoon Success Symposium features world-leading salon business pioneers like Nick Arrojo, Neil Ducoff and Dr Leon Alexander sharing insights and inspirations on subjects as diverse as the psychology of retail, achieving the extraordinary, and the power of social media.

Any expo guest with a full event ticket or a day two expo ticket can attend the Success Symposium. You can get the full itinerary and ticket options, here

Alternatively, for bookings and inquiries, please contact: gordon@arrojonyc.com. Or call: 212 242 7786 ext 216

Here is a list of links to hotels that have great room rates for our Expo guests. All are within walking distance of all Expo events. Some of these offers expire soon -- get your skates on!

Marriott Hotel $267 per night for a king or double room. To get this rate, please click the link. Please Note this offer expires April 7th.

Trump Soho
$429 per night for a king or double room. Mention ARROJO when booking. Please Note this offer expires March 29th.

Four Points Soho Village
10% off rack rates (based on availability). To get this rate, please email: Caroline.Quinones@FourPointssohonyc.com

Hampton Inn
To book the Hampton, use ARROJO Corporate Code 270936 to receive a 15% discount.

Here's Info on the Success Symposium, April 30, NYC, From 1 till 4pm @ City Winery.

Presentation 1: Achieving Extraordinary, with Neil Ducoff

Presentation 2: A Window into the Consumer's Mind, with Dr Leon Alexander

Presentation 3: The New Super Power: Social Media, with Socialyte

Presentation 4: STX & the iPad App



More info on Achieving Extraordinary, with Neil Ducoff:

All salon owners and managers talk about getting to the next level. The bad news is most owners get stuck and their next-level dream becomes just that -- a dream. Employee challenges, cash-flow issues, lack of systems and accountability get in the way. The good news is that achieving next-level success is not only possible, it can be truly extraordinary if you know and use the system.

This presentation is all about the systems and disciplines every salon - no matter how small, big or grand - must use to drive productivity, profitability, staff retention and customer loyalty.


You will learn Neil's foundational components to Achieving Extraordinary:

  • Purpose and Intent
  • Connected Ownership
  • Selectivity: Deliberate Outcomes
  • Company Compass
  • Organizational Pride

More info on A Window into the Consumer's Mind, with Dr Leon Alexander

The beauty industry is changing at a pace that requires decision-makers to constantly appraise their businesses. With ever-increasing speed, today's innovations become tomorrow's minimum standards. In this presentation, attendees gain insight to how customers think, act, and buy. Dr Leon, president of Eurisko Design (http://www.euriskodesign.com), reviews:

  • The emotional needs of consumers
  • What serious retailers and service providers and marketers are doing, and why
  • How to create a buying environment
  • Why design and technology are critical
  • The key components to maximizing the potential of your business and why understanding environmental psychology is vital

More info on The New Super Power: Social Media, with Socialyte

The Socialyte.Collective connects brands to fashion, beauty and luxury influencers, developing campaigns and evolving social networks so you can attract consumers to your business through viral communication.

Socialyte's presentation centers on creating and managing an engaged network of influential fans who speak to thousands of customers everyday. By showing you how to collaborate with tastemakers, bloggers, personalities, and social leaders this presentation highlights how to parley the power and influence of fashion and beauty social media into increased market share and buzz about your business. Key topics include:

  • The best ways to interact with social media and technology opportunities
  • Navigating the ever evolving technology landscape
  • Building an online presence
  • Turning 'likes' and 'follows' into cash
  • A Success Story, Socialyte & ARROJO

ARROJO Expo is chance to get the insight and inspiration to improve your work, and make a positive contribution to the future of the craft: Be A Part Of It.


For bookings and inquiries, please contact: gordon@arrojonyc.com Or call 212 242 7786 ext 216.

Expo tickets are now on sale, and available online. There are four ticket options. To view them all, please click here

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