Expo's day-two workshops are filling fast and after spotlighting Backstory by Lina Arrojo, Prohibition by Amanda Jenkins, and The Duality of Color by James Edick and Abbey Theis, now we introduce a workshop featuring one of our very special guests....
Business & Brand Building with Nick Arrojo & Mary Rector-Gable
Behind the Chair, the number one resource for beauty professionals, is our exclusive media partner for ARROJO Expo, and as part of the collaboration two titans of the industry share secrets of success in this star-by-star seminar.
Mary Rector-Gable presents insights and inspirations from building Behind the Chair into a giant multi-media force in the beauty industry, while Nick offers an up close look at the practices making ARROJO a multi-award-winning independent with year-on-year growth.
Mary's key tenets include: new strategies to turn empty chairs into busy chairs; upside down thinking to improve services and build profit; creating major points of difference from your competition; a blueprint for successful advertising; hard truths about diversion; the value of leadership; and proven techniques for better retailing.
Nick's key tenets include: developing a culture; building brand image and voice; continuity as the key to success; incentivizing clients; recognizing problems, creating solutions; the importance of objectives and values; and the significance of education and instigating your own salon training program.
This workshop is a great option for salon-owners, creative directors, and decision-makers.
Additional Expo workshops will be spotlighted in emails in the coming weeks... look out because the X Factor of Expo will be next!
General Info on ARROJO Expo:
Expo Day One is all about inspiration: In a series of chic runway shows, ARROJO master stylists and global guest artists feature the latest trend forecasts, pioneering techniques, and newest innovations in modern scissor and razor cutting, creative and fashion-forward color. This is a lofty and rarefied close-up of the way world-class stylists create tomorrow's most desirable looks.
Day One of Expo is being held at the City Winery Music Venue, a stones-throw from ARROJO studio. Vibrant and interactive, this is no ordinary venue. It boasts amazing acoustics, and it is a cool and unique space, perfect for the magnetic fire of Expo.
As part of day one, there will be a post show get together with party entry, food and drink included in the ticket price. This is opportunity to meet new people, make connections, have fun, and celebrate Expo with one big jamboree.
Expo Day Two is all about hands-on education: There are lots of different workshops, each covering a different aspect of a hairdressers work. As a ticket-holder, you can choose which workshop you want to attend.
ARROJO Expo uses inspirational, career-shaping education, mentoring, and business support to have a positive impact on the future of your craft.
Be A Part Of It.
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