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Date: December 10th 2010



To be held January 23-24, 2011, NYC, the inaugural ARROJO Expo reforms the hairdressing landscape by offering hairdressers a non-stop, two-day immersion in our multi-award-winning culture. It's chance to come see what we do, practice what we do, get the education and inspiration to make 2011 your most successful year yet.

With more than 75% of tickets taken, it's now time to present the itinerary, including special guest artists.

Hotels, Please Note: We have special Expo Event room rates at The Marriot, The Hampton Inn, and The Trump Soho, all within two blocks of the event. However, these special rates expire on December 21st. Please book soon to avoid disappointment. If you are at one of these hotels, there will be an ARROJO goody bag waiting in your room. (If you're not, come see us and we'll make sure you get goodies to dip into.)

Expo Day 1: Inspiration, at The City Winery

ARROJO master stylists and global guest artists feature the latest trend forecasts, pioneering techniques, and newest innovations in modern scissor and razor cutting, creative and fashion-forward color.

Day 1 is at The City Winery Music Venue, a stones-throw from ARROJO studio. It boasts amazing acoustics, and it is a cool and unique space, perfect for the magnetic fire of Expo.

Day 1 Presentations:

10:15 am: Welcome to ARROJO Expo, with Nick Arrojo
10:30 - 11:00 am: Backstory by Lina Arrojo
11:15 - 11:45 am: Creating a Character by Dennis Devoy & Dennis Lanni*
12:00 - 12-30 pm: The Duality of Color by James Edick & Abbey Theis
12:30 pm: Lunch (Provided)

1:30 - 2:00 pm Prohibition by Amanda Jenkins
2:15 - 2:45 pm: The Hairbrained Way by Gerard Scarpaci & Randy Taylor**
3:00 - 4:00 pm Masters of Beauty by Nick Arrojo

*Special Guests Dennis & Dennis are editorial illuminati. They will take you to the heart of session styling. See some of their iconic imagery here &here.

**Co-founders of Hairbrained.me, Gerard Scarpaci and Randy Taylor, are joined by editorial icon, Leon Gorman. Their presentation looks at building your presence and reputation in the industry by blending technology and photography with powerful editorial imagery. Find out more, here.


7:30 - 11:30 pm: Expo Party

As part of day one, there is a post show party with entry, food and drink included with the ticket. This is opportunity to let your hair down, mingle with our team, meet new people, and celebrate Expo. The party opens with a 45-minute presentation by Nick Arrojo. The show is called ‘Elements of ARROJO’ and takes in three key parts of the ARROJO world. It’s going to be a great way to start the festivities. Hosted by The City Winery.



Expo Day 2: Education

On Day 2 learn, practice, master the skills featured on Day 1. There are five workshops; each starts at 9:30 am. Ticket-holders can choose which workshop they want to attend. Where there is sufficient interest, we have added an afternoon workshop session, in addition to (and a repeat of) the morning workshop.

(Most ticket-holders have already chosen their workshop. And due to the proximity of the event, final spots are filling fast. We ask anyone who wants to attend a particular class to sign up as soon as possible.)


Workshops (For detailed workshop descriptions, click the title of the workshop)

Backstory by Lina Arrojo
Advanced razor-cutting class; a new approach to shaping modern creative classic

Backstory Workshop 1: @ 9:30 am: Sold Out
Backstory Workshop 2: @ 1:00 pm: Available


Creating a Character by Dennis Devoy & Dennis Lanni
Editorial styling class; learn to perfect persona for stronger, more expressive imagery.

Creating a Character Workshop 1: @ 9:30 am: Sold Out
Creating a Character Workshop 2: @ 1:00 pm: Available


Prohibition by Amanda Jenkins
Fashion-forward cutting for men; uses scissors and razor with fierce creative edge.

Prohibition Workshop: @ 9:30 am: Available


Business & Brand Building, by Nick Arrojo & Mary Rector-Gable***
Best business and brand building practices; a star-by-star seminar

*** Special Guest Mary Rector-Gable shares her Powerful New Strategies for a New Business World presentation, offering secrets to starting, building and growing a successful business.

Business & Brand Building Workshop: At The City Winery @ 9:30 am: Available


The Duality of Color by James Edick & Abbey Theis
Different, equally innovative and effective techniques; increase versatility and creativity

The Duality of Color Workshop 1: @ 9:30 am: Sold Out
The Duality of Color Workshop 2: @ 1:00 pm: Available



ARROJO Expo uses inspirational, career-shaping education, mentoring, and business support to have a positive impact on the future of your craft.



Be A Part Of It.



ARROJO Expo: January 23/24, 2011, NYC

Event Ticket Price: $575 (Includes food & drink, entry to Expo party, & entry to one workshop)
Day 1 Ticket Price: $350 (Includes food & drink, & entry to Expo party)
Day 2 Ticket Price: $300 (Includes entry to one workshop)

For bookings and Inquiries, please email: gordon@arrojostudio.com
Or call: 212 242 7786 ext 216



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