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Date: September 16th 2010



To be held January 23-24 in the flagship ARROJO studio, NYC, the inaugural Expo event will reform the hairdressing landscape by offering all hairdressers the chance of a non-stop, two-day immersion in a multi-award-winning hairdressing culture.

Included in the show will be creative presentations, creative and business-focused workshops, free food and drink and an ARROJO party in NYC; plus we have special hotel room rates for your stay in NYC. Read all about it, here...

This new kind of independent hair show is committed to: inspirational, career-shaping education; modern, creative, precision-based hairstyling; the way to successful brand-building; highlighting future innovations in the industry; and uniting hairdressers and business owners who are dedicated to growth and success, excellence and integrity, and raising standards in all elements of the craft.


The event features presentations from ARROJO master stylists and global guest artists; by sharing what our people know and do, we will empower hairdressers be more creative, inspired, technically, precise, and successful.

"Expo will redefine what a congress of hairstylists should be, it’s going to be a game-changing show,” says Nick Arrojo. "As a forward-thinking, independent hairdressing brand, our vision is to connect a culture that has fostered two centers of excellence for hairdressing education, pioneering product distribution, and a multi-award-winning salon to our fellow professionals. We want to nurture a network that learns from each other, and works for the mutual good. It’s time to bring hairstylists together to inspire and motivate one-another."

A two-day event of education and inspiration, Expo Day One is all about inspiration: In a series chic runway shows we feature the latest trend forecasts, trailblazing techniques, and newest innovations in modern scissor and razor cutting, creative and fashion-forward color. This will be a lofty and rarefied close up look at the way world-class stylists create tomorrow’s most desirable looks.

As part of day one, there will be a post show get together with party entry, food and drink included in the ticket price. This is opportunity to meet new people, make connections, have fun, and celebrate Expo with one big jamboree.

On day two, show-goers benefit from a four-hour session of non-stop, breakout education as we facilitate simultaneous workshops that cover every aspect of successful, contemporary hairdressing, including: advanced razor-cutting, modern creative color, editorial styling, and business-building.

And in anticipation of the greatest ever gathering of hairstylists for an independent hair show, we’ve secured special hotel room rates for all show-goers. If you fancy the Hampton Inn, Soho, you can pick up the special room rates, here: Arrojo Expo. Alternatively, if you fancy treating your self to some seriously upscale luxury (and your going to be in NY, so why not!), we also have special room rates at the glamorous and gorgeous celebrity hangout, Trump Soho. In this instance, please call the hotel and mention that you are coming to town for ARROJO expo. You can find Trump Soho, online, here: Soho Hotel, Downtown New York Hotels - Trump Soho Luxury Hotel.

(Both hotels are in walking distance of the event, and close to the hippest hangouts in lower Manhattan.)

ARROJO Expo uses inspirational, career-shaping education, mentoring, and business support to have a positive impact on the future of your craft.


Be a part of it.


Expo takes place January 23-24, 2011. Guest artists announced as confirmed.

Event Ticket Price: $575
(includes food & drink, & entry to Expo party)
Day 1 Ticket Price: $350
(includes food & drink, & entry to Expo party)
Day 2 Ticket Price: $300




For bookings and Inquiries,
please contact: whitney@arrojoproduct.com.
Or call: 212 242 7786 x 208


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