ARROJO Expo Itinerary
Saturday, April 28th: The Pre-Event Cocktail Party, 7:00 - 9:00 pm @ ARROJO
Join us in our ARROJO salon space as we celebrate the start of our Expo Show with mingling and cocktail drinking.
Sunday, April 29th: Day One Inspiration @ City Winery. Show Starts 10am. Show Ends 4pm
(Includes lunch and all day refreshments)
Presentation 1: Juxtaposition by Lina Arrojo & Hilary Bilstad
Presentation 2: Progressive Color, Powered by Goldwell, by James Edick & John Simpson (Goldwell)
Presentation 3: Rebirth by Amanda Jenkins & Zeph O'Hora (Men's)
Presentation 4: American Wave by Abby Theis & Rudy Villalobos (Texture)
Presentation 5: Shair Your Passion by Gerard Scarpaci & Randy Taylor (Hairbrained.me)
Presentation 6: Editorial by Cheryl Fazio, Tim Duenas & Brian Bode (KMS)
THE Expo Day One AFTER PARTY @ CITY WINERY 7:45 - 11pm (Including 2 hour beer & wine open bar)
Featuring Nick Arrojo presenting Masters of Beauty with Gordon Nelson (Regis Corp) the Expo Day One After Party includes inspiration from two globally recognized pioneers of the craft, a 2-hour open bar, and passed hors d'oeuvres for all ticket-holders. Good Times!
Monday, April 30th: Day Two Education: Hands-On Workshops @ ARROJO & City Winery
Workshop 1: (MORNING ONLY, AVAILABLE)
Dream to Reality: Business Insight & Inspiration with Nick Arrojo, Jerry Gordon, Karen Covington, Jeff South, Nuala Guildea, and Gordon Nelson (Regis Corp) presenting "10 Things That Can Change Your Life."
Workshop 2: (MORNING FULL, AFTERNOON AVAILABLE)
Progressive Color: Powered by Goldwell, with James Edick & ARROJO color masters
Workshop 3: (MORNING ONLY, AVAILABLE)
Rebirth: Fashion-Forward Men's Cutting with Amanda Jenkins & Zeph O'Hora
Workshop 4: (MORNING FULL, AFTERNOON AVAILABLE)
American Wave: Get certified in American Wave with Abby Theis & Rudy Villalobos
Workshop 5: (MORNING FULL, AFTERNOON AVAILABLE)
Editorial: Inspirational editorial styling with Cheryl Fazio & Tim Duenas
Day Two Afternoon Success Symposium @ City Winery
As an alternative to hands-on, all expo day two attendees can attend the afternoon Success Symposium as experts on various aspects of salon success share insights and inspirations on subjects as diverse as the psychology of retail and the power of social media.
1 hour presentation: Strategies for Success, with Neil Ducoff
30 minute presentation: Creating a Retail Culture, with Dr Leon Alexander
30 minute presentation: The New Super Power: Social Media, with Socialyte
20 minute presentation: STX & the ipad App
At ARROJO expo, there are four ticket options. All can be purchases, here: Expo Ticket Options.
Alternatively, for bookings and inquiries, please contact: gordon@arrojonyc.com. Or call: 212 242 7786 ext 216
ARROJO Expo: Be A Part Of It.
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