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From: "ARROJOcosmetology" <dom@arrojostudio.com>
Subject: ARROJO Expo, April 29-30, NYC
Date: February 24th 2012



After two game-changing shows in 2011, Expo returns to NYC, April 29-30, 2012.

This is chance for all hairdressers to spend two-days with a glorious cast of world-class hairdressing and industry superstars, get advanced and inspirational, career-shaping education in all elements of the craft.

Expo tickets are now on sale, and available online. There are four ticket options. To view them, please click here.

You can also book tickets and get more info by calling: 212 242 7786 ext 216

Here is a list of links to hotels that have great room rates for our Expo guests. All are within walking distance of all Expo events.

Marriott Hotel $267 per night for a king or double room. To get this rate, please click the link.

Trump Soho
$429 per night for a king or double room. Mention ARROJO when booking.

Four Points Soho Village
10% off rack rates (based on availability).
To get this rate, please email: Caroline.Quinones@FourPointssohonyc.com

Hampton Inn
To book the Hampton, use ARROJO Corporate Code 270936 to receive a 15% discount.

Info On Expo

On Day 1 of Expo there is a series of trailblazing runway shows, from American Wave to Progressive Razor-Cutting to Editorial Styling to Fashion-Forward Color, and much, much more.

On Day 2 there is an individual workshop for each one of these presentations. Ticket-holders can choose which one of these workshops they want to attend and, through hands-on work, learn, practice, and master the skills conveyed in the presentation.

Last week we looked at the American Wave Presentation and Workshop. Now we introduce a new fashion-forward collection for men...


Rebirth, By Amanda Jenkins: Presentation & Workshop

The sporty urban chic of the 1990s brought a minimalist aesthetic to the center of fashion's eye. Compared to the flashy trends of the '70s and '80s it's a cool, dynamic and versatile time. In men's hairstyling it translates to loose, grown out looks that are perfectly matched to the individual -- or it translates to the polar opposite: high and tight flat tops and fades.

And at ARROJO Expo, witness the resurrection. The Rebirth Presentation and Workshop features techniques and styles that reinvent these looks with contemporary
craftsmanship and creativity.

Presentation and Workshop techniques include the intricate cutting required to achieve a level plane on the top of the head, advanced scissor and razor-cutting, scissor over comb, and the vanguard of loose, elegant tailoring.

The concept of the workshop is to engender an intuitive understanding of shape and function and form, so one can tailor looks to the individual, and improve all masculine haircutting, from timeless cuts to avant-garde looks.

Expo tickets are now on sale, and available online. There are four ticket options. To view them all, please click here

If you want to reserve your place on the Rebirth Workshop, Please Call: 212 242 7786 ext 216


ARROJO Expo: Be A Part Of It.




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