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Date: September 4th 2011



ARROJO Expo goes to Atlanta October 9-10. A two-day immersion in our multi-award-winning culture, it's chance to come see what we do, practice what we do, get the education and inspiration to make 2012 your most successful year yet.

In the weeks preceding Expo, we'll be spotlighting different elements of the event. This week's spotlight provides an overview of Day One, and looks at Nick Arrojo's Day Two workshops.

For bookings and further information on Expo, please call: 212 242 7786 ext 216
Or email: gordon@arrojostudio.com

Expo Day 1:

Location: Variety Playhouse,
1099 Euclid Ave., Atlanta GA 30307
Doors Open: 6:30pm. Show Starts: 7pm

At this rousing and iconic venue, Nick Arrojo and ARROJO master stylists present a series of trend forecasts, pioneering techniques, and newest innovations in modern scissor and razor cutting, creative and fashion-forward color. These back-to-back editorial presentations look to the future of hair, fashion and style. Day one tickets are only $50, and they can be purchased online. To do that now, click here.

PSST! Stay tuned for info on a Day One after-party!


Expo Day 2:

Day Two is all education: We facilitate simultaneous, hands-on workshops covering aspects of successful, contemporary hairdressing. Tickets to attend one of the Day Two workshops are $299. Workshops take place in the morning and afternoon. One morning or afternoon session constitutes one $299 workshop. Attendees can choose to purchase a morning or afternoon workshop, or both a morning and afternoon workshop.

This week's spotlighted workshop is...

Up Close with Nick Arrojo
Location: Ellis Hotel,
176 Peachtree St NW, Atlanta, GA 30303
Morning Workshop: 9am - 12pm
Afternoon Workshop: 2 - 5pm

With a business workshop in the morning, and a cutting workshop in the afternoon, this is a unique opportunity to take two vital seminar sessions with Nick Arrojo.

One of Nick's favorite sayings: 'people overestimate what they can achieve in one year, but underestimate what they can achieve in ten years. With this year being the 10 year anniversary of ARROJO, it resonates. Nick's morning business workshop looks at how he turned a six-chair salon into a multi-award-winning, multifaceted brand inside ten years, showing you how to harness this power to improve growth and profitability, reward and success in your own business.

Nick is also one of the pioneers of modern, creative hairdressing, and in the afternoon workshop he goes behind the chair to facilitate a hands-on cutting class. You practice Nick's signature skills -- razor-cut bob, swinging bangs, advanced undercutting -- while under the supervision of the inventor of these trailblazing techniques.

Please Note: For Up Close with Nick, you may purchase a morning-only workshop ticket for $299, or an all-day Up Close with Nick ticket for $550. You cannot purchase afternoon-only Up Close with Nick tickets.

Please remember Day One tickets ($50 each) are available for purchase online, here. Alternatively, Day One and / or Day Two Tickets can be purchased by telephone:
Please call: 212 242 7786 ext 216 

ARROJO Expo Atlanta is chance to get the insight and inspiration to improve your work, and make a positive contribution to the future of the craft: Be A Part Of It.

In Other News: ARROJO Goes to Premiere Birmingham, September 18-19. Come see Nick Arrojo and the ARROJO artistic team for two inspired, runway-ready main-stage shows, classroom education, and non-stop demos in the ARROJO show booth (#1501).



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